As his Proposition 30 hangs in the balance, California Gov. Jerry Brown continues an old-fashioned barnstorming campaign in its support.
But a recent encounter with potential voters in Southern California reveals that the challenges to the governor’s efforts are as much the media as the message. Specifically, voters are getting harder to reach through traditional “channels” (in this election, this has also been a problem for pollsters struggling to gauge public sentiment in a world transitioning from land lines to cell phones).
Speaking with folks at a coffee shop in San Diego during his Prop 30 tour, Brown asked whether they even knew about the measure.
Several patrons did not.
The governor followed up with a telling question: “Do you watch TV?”
When one woman in the group responded that she didn’t, Brown – as reported by The Los Angeles Times – “seemed exasperated.” He fired back: “That’s the problem. How do you reach the non-TV voter?”